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Persuading People To Have Safer Sex

Applications of Social Science To the Aids Crisis

• By Richard M. Perloff

• Price: $60.00
• Binding: Hardback (also available in Paperback)
• Pages: 176
• Published by: Routledge
• Publication Date: 1st November 2000
• ISBN: 978-0-8058-3380-5

About the Book

Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem.

Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses:
*functions that unsafe sex plays in peoples' lives;
*why people, notably minority women, frequently choose to engage in unsafe sex; and
*social factors underlying the spread of AIDS in urban America and portions of Africa.

As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.

Table of Contents

Contents: Preface. Introduction. Cognitive Foundations of AIDS Prevention Behavior. Social Psychological and Communication Perspectives on Unsafe Sex. Culture, Poverty, and AIDS. Applying Persuasion Theories to AIDS Prevention. AIDS Prevention Campaigns. AIDS Stigma and Persuasion.